June 18, 2021
Business News

TechTarget Named a Global Leader in Account-Based Marketing in New Report from Independent Analyst Firm Research In Action


NEWTON, Mass.–()–TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services, today announced that it has been recognized as a global leader in Account-Based Marketing (ABM) by Research In Action, a leading independent analyst firm based in Europe. According to Research In Action’s 2021 Vendor Selection Matrix™ – Account-Based Marketing report, TechTarget is the top global ABM vendor exclusively serving enterprise technology. The Company received high marks across the board, including the top ranks for innovation and breadth of solution and the #1 customer recommendation rating for all vendors profiled.

“In the near future, B2B marketing will end up being 100%…



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