Upwork Rebrands, Launches Global Campaign Reflecting the New Way We Work
SAN FRANCISCO–(BUSINESS WIRE)–Upwork Inc. (Nasdaq: UPWK), the world’s work marketplace that connects businesses with independent talent, today announced an entirely refreshed brand, tagline, and global campaign to advance how it attracts and engages with the world’s best freelancers and companies of all sizes.
Freelancing is far more the norm than ever before and the pandemic has only accelerated the trend. As companies learn to navigate the new work landscape, Upwork is setting out to solve two core problems businesses face: the constraints of work with limited resources and critical skills gaps.
“We’re seeing a dramatic shift in the behaviors of global businesses down to nascent independent talent,” said…