June 18, 2021
Business News

PROSPECT: Connecting Students to Their Dream University


SKILLMAN, N.J.–()–The Enrollment Management Association (EMA), a nonprofit organization that provides professional support, advocacy, and strategic tools to K12 independent school enrollment offices, announced today the launch of its newest product, PROSPECT, a comprehensive, opt-in student and parent database available for licensing by accredited higher education institutions. PROSPECT offers information on more than 60,000 private day and boarding school students and their parents, allowing universities to identify and recruit students starting in the ninth grade.

“We’re excited to announce the launch of PROSPECT—the first recruitment tool of its kind that marries student and parent information to offer…



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