May 11, 2021
Business News

With Expanded Relationship, Experian and InfoSum Help Marketers Implement Effective Campaigns in a Post-Third-Party Cookie Ecosystem

COSTA MESA, Calif.–()–Experian, the global information services company, and InfoSum, the leading platform for customer data collaboration, today announced an expanded relationship that will help marketers gain a more comprehensive view of their customers. Now, marketers can access Experian audience data on US consumers through InfoSum, and by leveraging InfoSum’s technology, enrich their customer data with Experian insights to build out a more informed understanding of their audiences and deliver relevant messages across channels, in a privacy-compliant manner.

“As third-party cookies become unavailable, marketers are searching for alternatives to identify their customers across devices and learn more about…

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