May 13, 2021
Business News

Gen Z, Millennials feed COVID-19’s snacking boom, boosting brands like Coke, Pepsi

The COVID-19 snacking boom appears here to stay as a majority of U.S. shoppers snack more at-home — with big brands moving to satisfy demand for cookies, chips and beverages.

Data suggests that pandemic-era eating trends were driven largely by younger consumers. According to a report issued by Coca-Cola (KO), 73% of Gen Z and Millennials admit they’ve snacked more during the pandemic; Gen X respondents also admitted to snacking (54%) more, with Boomers not far behind (representing a 48% jump). 

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