April 14, 2021
Business News

LiveRamp Enters into Strategic Partnership with Google Cloud to Enable Identity in the Cloud

SAN FRANCISCO–()–LiveRamp® (NYSE: RAMP), the leading data connectivity platform, today announced a strategic partnership with Google Cloud to enable identity in the cloud as an infrastructural upgrade for customers. Through this partnership, customers can now access LiveRamp’s identity capabilities via API through the Google Cloud Marketplace to build a unified view of the customer inside their data environment. This partnership enables customers to make data actionable, unlocking new use cases and ensuring they maximize their cloud data investment.

According to Deloitte, a growing number of IT leaders and enterprise executives rely on third-party cloud solutions for data security and protection, data…

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