Whole Foods Market Predicts Clean Beauty Trends For 2021
AUSTIN, Texas–(BUSINESS WIRE)–In celebration of Whole Foods Market’s Beauty Week, experts on the grocer’s Trends Council have unveiled their annual list of top five clean beauty trends for the year: Beauty Goes Waterless, Multitasking Balms, Juiced-Up Skin Care, Upcycled Beauty and Stressed Skin, Meet Ramped-Up Remedies.
From beauty products that cut back on water to those that do double-duty, the pattern is clear: Consumers will continue to simplify in 2021 and beyond. A recent online survey conducted by The Harris Poll on behalf of Whole Foods Market found that 85% of consumers who simplified their beauty routines over the past year plan to continue their new practices. Transparency remains as important as ever, too….