April 11, 2021
Business News

Flipp Retains Alida to Help Drive Continued Growth Through Customer Experience


TORONTO–()–Alida (formerly Vision Critical), creator of the world’s first CXM & Insights Platform, today announced that Flipp, a North American leader in retail technology, has selected Alida to better understand its users, their shopping habits and to make strategic business decisions informed by direct customer insight.

“Over the past three years, Alida has been a critical partner in helping elevate Flipp’s customer experience practice. Alida’s cutting edge platform and world-class customer success team have enabled my team to drive tremendous impact for Flipp,” said Dave Chen, Director of Consumer Insights at Flipp. “By delivering relevant and impactful insights in a timely fashion, we’ve been…



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