February 25, 2021
Business News

Unified ID 2.0 Code Submitted to Partnership for Responsible Addressable Media for Collaborative Development and Management


LOS ANGELES–()–Unified ID 2.0, the next generation identity solution, is formally being submitted today to the Partnership for Responsible Addressable Media (PRAM). Earlier this month, PRAM called for contributions of addressability code for collaborative development. Unified ID 2.0 is built on an open-source digital framework, and it is the result of broad collaboration among a range of companies across the industry.

This submission puts Unified ID 2.0 firmly on its intended path to be managed and operated by independent, objective third parties as soon as the functional areas of the ID are working at scale.

Unified ID 2.0 is an open-source, encrypted framework that represents an alternative to third party…



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