Commercial insurtech Bold Penguin joins American Family

MADISON, Wis.–(BUSINESS WIRE)–Madison, Wisconsin-based American Family Insurance Mutual Holding Company (American Family) today continued its innovative and collaborative approach to serving customers, this time focusing on small businesses with the acquisition of insurtech company Bold Penguin.
Bold Penguin, based in Columbus, Ohio, is a technology company that simplifies and quickens the often complicated and time-consuming process of obtaining small business insurance. The Bold Penguin digital exchange is used by insurance agents, brokers and other distributors to match, quote and bind policies from a range of insurers to meet customer needs.
Bold Penguin will become a subsidiary of the American Family Insurance group,…