May 8, 2021
Business News

HyperX and Allied Esports Renew Naming Rights Agreement for HyperX Esports Arena Las Vegas


FOUNTAIN VALLEY, Calif.–()–CES Las Vegas – HyperX, the gaming division of Kingston Technology, Inc., and Allied Esports, a global esports entertainment company and a subsidiary of Allied Esports Entertainment, Inc. (NASDAQ: AESE), today announced the renewal of their exclusive naming rights agreement for Allied Esports’ global flagship property, HyperX Esports Arena Las Vegas, located at the Luxor Hotel & Casino.

Per the multiyear deal, HyperX will continue to receive prominent branding and signage inside and outside of the venue, as well as across all arena promotions, content and social media platforms. HyperX and Allied Esports will continue to partner on a variety of co-branded experiences and events at…



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