January 27, 2021
Business News

Live-Streaming Influencers Attract 150,000-Plus Viewers with 24-Hour Relay on Twitch

SAN FRANCISCO–()–The numbers are in. More than 200 online celebrities attracted upwards of 156,000 viewers on Twitch over this past weekend, boosting the average viewership of channels by more than 500 percent.

The “Twitch Storm” held November 14 and 15, featured a new streamer every five minutes, from mega stars to niche content creators. New recruits this past round include a diverse field, with 5uppp, nymn, nemsko, mtashed, firebat, linkus7 and Raeyei in the ranks. Viewers (aka “Storm Chasers”) followed the campaign along its route, enjoying content as diverse as games, sports, music, health and art.

Twitch, a wholly owned subsidiary of Amazon since 2014, is the 34th most trafficked website according…

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