December 1, 2020
Business News

New Research Shows 14 Percent of Australians Plan to Cancel Pay TV as a Result of the COVID Pandemic


SYDNEY–()–A growing number of Australian consumers are cutting their pay TV subscriptions as a result of the COVID-19 pandemic, according to a recent survey of 1,000 Australians by JWS Research for The Trade Desk (Nasdaq: TTD). Fourteen percent of Australians that use pay television services intend to cancel, put on hold or let lapse their pay TV services as a result of the pandemic. The percentage of subscription cancellations in Australia is currently higher than the 11 percent of U.S. consumers who plan to cancel based on a similar survey conducted in the U.S. by The Trade Desk in April of this year.

The percentage of Australian households that use pay television services plan to cancel, put on hold or let…



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