Uber brands gig companies’ efforts to reshape labor laws as ‘IC+’ – MarketWatch
Uber, having prevailed in passing an expensive ballot measure that exempts it from California labor laws, wants to take its new model and message around the world with a brand that sounds like it was stolen from a streaming service: IC+ as in independent contractor-plus. Over the long term, the IC+ model is going to win, Uber Technologies Inc.
Chief Executive Dara Khosrowshahi said last week in a conference call.
The push will use Californias Proposition 22 as its guide, offering…