April 23, 2021
Business News

SCORR Releases 2020 Report on Health Science Company Marketing Trends

KEARNEY, Neb.–()–SCORR Marketing, a global health science marketing and communications firm, has released its eighth annual survey report, Marketing Trends in Health Science Services Companies. The report is free and features data that health science executives and marketers can use to understand how companies are approaching marketing in the midst of the COVID-19 pandemic. The report provides valuable insights that can guide strategic planning, budgeting, and tactics in the year ahead.

“Marketers had to be more agile than ever in 2020,” said Krystle Buntemeyer, president at SCORR. “COVID-19 drove down trade show attendance and spending, but it also meant that digital marketing became the channel of…

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