Fast Food’s Bet on Breakfast Goes Bust During Covid-19 Pandemic – The Wall Street Journal
The pandemic is sinking one of the fast-food industrys biggest bets: breakfast.
Once the best hope for increasing sales, mornings are now the slowest time of day at fast-food restaurants, as many Americans work and attend school from home. Even as fast-food sales have recovered in recent weeks from the early months of the coronavirus pandemic, breakfast has trailed behind.
Breakfast-dependent…
