Ware2Go Merchant Survey: The Delivery Experience Matters, Making Faster Shipping a Competitive Advantage
ATLANTA–(BUSINESS WIRE)–Ware2Go, the UPS (NYSE:UPS) founded on-demand fulfillment network and integrated tech platform enabling merchants of all sizes to offer one-to-two-day shipping, today announced results of a new merchant survey focused on customers’ shipping preferences, as well as their fulfillment strategies to meet evolving customer demands.
The Need to Ship Faster
According to merchants, customer behavior shows that faster shipping is more effective in driving conversions than discounts, with 65% of merchants reporting an increase in eCommerce cart conversions of up to 25% when they offer a one-to-two-day delivery promise. In fact, merchants said that the most impactful tactics to drive cart conversions…