Coca-Cola to discontinue ZICO: ‘Their greatest strength is also their greatest weakness,’ says founder – FoodNavigator-USA.com
The beverage giant which unveiled plans to discontinue juice and smoothie brand Odwalla in July and is reportedly planning to halt retail-store sales of Huberts Lemonade told the Wall Street Journal that the decision to phase out ZICOwas not made lightly and comes at a time when we are focused on delivering on our consumers’ wants and needs while driving scaled growth across a total beverage portfolio…
While Coca-Cola did not provide any details on ZICOs performance, US retail sales of coconu…
