Exclusive: AT&T considers cellphone plans subsidized by ads
By Sheila Dang, Helen Coster, Krystal Hu and Kenneth Li
(Reuters) – AT&T Inc
is considering offering wireless phone plans partially subsidized by advertising as soon as a year from now, Chief Executive John Stankey said in an interview on Tuesday.
The consideration, which has not been previously disclosed, underscores AT&T’s commitment to the advertising business as the U.S. phone carrier reviews its portfolio to identify assets to sell in order to r…