February 26, 2021
Business News

ViacomCBS Reaches Deal to Sell CNET for $500 Million to Marketing Firm Red Ventures – Variety

ViacomCBS is offloading CNET Media Group in a $500 million deal with digital-marketing company Red Ventures, which announced the deal Monday.
Under the deal, CNET Media Group EVP and GM Mark Larkin, along with the unit’s senior execs, will remain with Red Ventures following the acquisition. The CNET sale is expected to close in the fourth quarter of 2020. CNET Media Group has 980 employees and “our plan is to grow CNET in ways unforeseen,” a Red Ventures rep told Variety. She declined to addres…

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